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devrev — gtm / partnerships
I worked on the partnerships team at DevRev and learned a lot from the experienced PBMs around me. Sitting next to people who’d been in B2B GTM for years made a lot of things click.
The biggest thing I took away was how you actually sell. In B2B, pitching a dreamy product isn’t enough. You sell a specific outcome — what changes for the customer, what gets unblocked, what number moves. Once I started thinking that way, the work got clearer: deal risk, mapping bugs, a renewal sitting in the wrong region.
A lot of my day-to-day was pipeline hygiene across AMER, APJ, and EMEA. I automated that with SQL analytics and internal AI agent workflows so at-risk opportunities didn’t stay buried. Those tools surfaced 13+ at-risk opps, including a $900K+ renewal. I also fixed 56 misrouted opportunities worth $1.2M+ in total pipeline.
On the partner side, I shipped a TypeScript partner-portal snap-in that repaired LATAM region mapping and region-based opportunity-owner defaulting. That recovered about 12 blocked deals that had been stuck on bad routing. I also helped run $4K in LinkedIn ad campaigns.
What stuck with me from DevRev is how much GTM depends on clean data, clear ownership, and a concrete customer outcome. That’s what makes the pipeline something you can actually operate.